(Below is a message from one of our recent students.)
Dear 713Training.com,
I want to thank you so much for the materials and information you provide. A little more than two months ago I purchased your complete chapter 7 and chapter 13 training kit and started on my journey to start up my own business. I have tried numerous work from home type jobs and so called opportunities, so needless to say I had my doubts and anxieties about doing this.
Both my wife and I really enjoyed the materials and learned a great deal (I have never been involved with bankruptcy or the legal industry before). We found the materials easy to follow, and for me the audio discs full of conference calls really motivated me to get out there and go for it.
Due to our financial situation it was important to us to get going quickly, so I started our marketing efforts only a couple weeks after starting the training materials. I have some background in marketing online, so that was the comfortable route for me to take. I built us a website that took about a week for me to complete. For content I used as a resource the information we gathered from the training and other VBA sites were great examples as well. The materials about how to market were loaded with a lot of good ideas and language that helped in scripting the content on our site.
After I got the site up, my wife and I spent a few days searching out attorney contact information (web addresses, email, phone numbers, fax numbers, etc.) in the areas we wanted to market to. We collected well over 1000 attorneys’ information and decided to start marketing.
Our first week of marketing we contacted between 200-300 attorneys, and the results were quite honestly disappointing. We received no interest in what we were offering and felt a bit doubtful about what we were doing. We were questioning whether it was our marketing or if it was the industry at that point. We had to stop this negative thought pattern however and really evaluate our situation.
We first of all reflected on all the evidence we did have that told us there was a market out there. Before we even got the materials we had searched the Internet for other VBAs and we had called them and spoke with them about their experience as a VBA. That was awesome. We spoke to one stay at home mom (she also home schools her children) who did a couple petitions a month. She was happy with earning $500 -$1000 per month and said she could easily do more if she wanted to. We spoke with another person who had basically started their own firm where they employed four people who did the work with them, and they were doing upwards of $40,000 per month! We spoke with a couple others who had stories of success in between these two, and they all said a couple things in common.
One, they loved 713Training.com and had all learned from the training materials you provide. And two, they all said the biggest challenge is the marketing. The thing they all had in common with regards to the marketing was that they all said it took persistence and patience. Their stories all said that if you keep trying you will get the work you want.
With this as our evidence we decided to scrutinize what we were sending to attorneys. What we were sending honestly sucked (sorry, but I have to be honest). We were sending a letter/email that sounded like a plea from someone looking for a job. We were telling attorneys about how we were fully trained and would love to work for them, and it just sounded so pathetic. I could go off about it for a while, but lets just leave it at I have no clue what we were thinking to send out what we had.
Knowing we needed to change things up, it hit me. I said to my wife, “As much as I hate to say it, but I think we need to change our message to sound like spam. Meaning we need to sound like the advertisements we see in our own email and on the Internet. It obviously works or people wouldn’t send it out.” So we went through our own junk mail emails and found ones that were about service-oriented businesses and fashioned our own message to fit our services. We decided to contact 300 attorneys with our new message that next week and see what happens.
Wow, is all I can say. We received numerous inquiries into our services, a few by phone and a few by email. We also received several contacts asking us to take them off our list (gladly!). We spoke to those who were interested and three of them really wanted to give it a try, and it was at this point that my wife and I panicked. We are charging $300 for each chapter 7 petition and $400 for chapter 13, so we were happy with just getting around 20 petitions a month for meeting our schedules and income goals, but if all three of these attorneys hired us they would be sending us up to 60 petitions a month, and we did not feel ready for that much work. Out of sheer anxiety we decided to stop marketing and just follow up with these attorneys. That was mistake number two.
We discovered that attorneys are very busy, difficult to follow up with, and do not make quick decisions. We wasted the whole next week trying to get a hold of these attorneys and get them to actually hire us. After a week of that we had another epiphany, which was that we do not stop marketing until we actually have contracts signed and the work flowing in. We figured that if we have to turn away attorneys that would be a great problem to have rather than wasting our time trying to slowly get the amount of work we want.
Well that was just over a week ago, and today we have two attorneys who I just sent contracts to, and six others who are very interested and we will continue to follow-up with, and we are not stopping our marketing efforts until we have to start turning away attorneys because we have to much work. We are so excited and grateful for 713Training.com and the opportunity it has given us. I hope you will share my story with others and let them know how real this is, and let them know that there truly is a market out there and all it takes is the persistence and patience to make it happen. Thank you, thank you, thank you!
Warmest regards,
John and Brittany
We really appreciate John and Brittany for sharing their experience and hope that you get out of it that this opportunity is real, there is a market out there, and if you just stick to it you will succeed!
Check out the eBook: How to Market Your Virtual Bankruptcy Assistant Business
http://www.713training.com/products/How-to-Market-a-Virtual-Bankruptcy-Assistant-Business-%28EBOOK%29.html
How to Market Your Virtual Bankruptcy Assistant Business contains 45 pages of the best marketing information specifically for a virtual bankruptcy assistant business available today. Here are some of the things you will learn:
** The 3 main reasons people do not market their VBA business are because; (1) they are too scared to approach an attorney; (2) they lack confidence in their knowledge and therefore are afraid the attorney will ask them a question they may not be able to answer, and (3) they do not feel they can get work because they have no experience. How to Market Your Virtual Bankruptcy Assistant Business will address each of those concerns in great detail and teach you how to solve all of them.
** Steps and techniques you can use immediately to confront any fears you have that will not cost you a penny.
** How to quickly and easily find answers to questions an attorney may ask you so you do not appear inexperienced.
** Sample conversations you may have with attorneys so you will feel more confident in talking their language.
** Steps in putting together a professional Portfolio Package so it will sell your VBA services for you.
** How to show an attorney how much money they will make using your services. This approach alone with help you to walk out of the door with petition work in your hands and money in your pocket.
** Sample letters for marketing by mail order or on the internet.
** How to show an attorney the benefit of how your VBA services can save their law firm time. Besides, time is money; and this gets their attention immediately.
** How to differentiate between different bankruptcy attorneys and where to locate them.
** How to do a little research to define your target market on the internet. Learning this skill will save you time and bring money in the door faster.
** How to handle yourself and the situation when meeting an attorney face-to-face. Actually, you have a better advantage meeting them in person compared to sending them a letter or brochure through the mail.
** How to properly market to an attorney by phone. How to talk and respond to their office staff so you have a better chance of talking directly to the attorney and much more.
** Marketing analysis of a sample cover letter broken down paragraph by paragraph. This information is worth more than the price of the book alone.
** How to write and properly use a Press Release as well as links to online services that are free to promote your Press Release.
** and much, much more.
-The 713 Training Team
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DISCLAIMER: We at 713 Training are not attorneys; any information provided by 713 Training should not be considered legal advice. The information in this article, and any other materials provided by 713 Training, whether delivered verbally, written or via any other means, including electronic/digital delivery and storage, is for training purposes only, and is intended for individuals who work under the direction of a licensed attorney.
